Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.To determine whether the pricing methods of Atman Ltd has helped to increase sales volume of her product.To determine whether distribution method of Atman Ltd has helped to increase itssales. To determine whether distribution method of Atman Ltd has helped to ensure that availability of her product in the market.Both primary and secondary data were collected to solve the research problem. The population of the study comprised of the personnel of Atman Ltd. The research instrument used for data collection were questionnaire, oral interview, tables, frequencies, and percentages in presenting and analyzing the data collected. The chi-square statistic was used to test the various hypothesis since this was a test of goodness of fit. The overall marketing strategies adopted Unilever Nigeria Plc. Has helped to increase sales and profitability of the product
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ABSTRACT
Since Nigeria got her independence from Britain in 1960, the country’s political structu...
ABSTRACT
Prior to the introduction of information communication technology in Nigerian...
Statement of the Problem
Major problems noticed in the study area are: Lack of toilets and wastes disposal facilities Open defaecatio...
BACKGROUND TO THE STUDY
The poorest urban populations in Africa live in slums. Slum dwellers' homes are typically di...
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ABSTRACT
This research project is on Bureaucracy and efficiency (A case study of Enugu State civil service). It is...
ABSTRACT
The IFRS adoption is already an issue of global relevance among various countries of the world due to the quest...
EXCERPT FROM THE STUDY
Nigeria is now experiencing a very high rate of unemployment, which is increasing in a geometric trend. As th...
ABSTRACT
Juvenile Justice System is a special track of the criminal justice system. Essentially, the system is expected to be child-frien...